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In response to the devastation caused by Hurricane Jimena to the Baja Peninsula in September 2009, NORRA decided to postpone the 2009 Mexican 1000 Rally and called upon the Off-Road industry to help bring relief to our neighbors to the south. The Baja Bush Pilots had already quickly established a network of volunteer pilots and drop off points and had started delivering much needed supplies by air.

Michael Pearlman, president of NORRA made a quick trip down the peninsula, delivering food items to Santa Rosalia. A following trip to deliver thousands of pounds of water and Gatorade that could not easily be delivered via plane, was made by NORRA staff member Robert Clark and volunteer Brent Smith. They traveled as far as Mulege, meeting with the Mexican Red Cross and dropping off goods to the areas in need. Rob Clark and Racer Rafael Grijalva returned again by ground with the help of a very generous financial donation made by team RPM, delivering enough building materials for 10 living structures to some of the most devastated areas.

In October, Advanstar invited NORRA to be part of the Pomona Off Road expo where 13 Mexican 1000 entries generously donated their time and vehicles for a display at the “Rally for Relief” booth where clothing, food, and monetary donations were collected to support Baja. Lost Boys racing graciously donated their entry fees. Racer Kevin Carr donated his truck, time, and warehouse space. Many members of the off-road community came out to show their support for the cause.

With the help of the off road community and partnerships with other charity organizations NORRA plans to continue working to provide relief where it is needed. Stay tuned for upcoming charity drives and events.

Appreciation
We would like to thank all who have donated goods and supplies so far. We would like to specially thank Gary Dixon and Jeff McCullough who generously donated their NORRA entry fee to the relief effort. Thanks to Kevin Carr for donating warehouse space.

CONTACT NORRA IF YOU WOULD LIKE TO DONATE YOUR TIME , COLLECTION SPACE OR ANY ITEMS TO THE RALLY FOR RELIEF EFFORT.